Behind Fashion Revolution

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Everything has a beginning, things might not start immediately, but there´s a critical point where we realize something is wrong and needs to be cared about. This movement is not new and although there´s lots of things to be done, it has achieved a great impact around the world that keeps growing.

The Goal

The campaigns are for people to be more curious about their fashion shopping and for the brands to be more responsable in the supply chain of their products. The idea is to achieve a systemic reform that accomplishes a fair trade for anything involved in the
industry and this can only happen if customers ask them to do so and to have reachable information about where things are coming from like #whomademyclothes way to give transparency and guarantee human rights are respected and environment is not being harassed.

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How it started

The movement started in 2013 in response to the Rana Plaza disaster in Bangladesh. The founders of Fashion Revolution Carry Somers and Orsola de Castro are both designers with previous experience in the fashion industry with their own brands like Pachacuti, handmade Panama hats using the name of an Incan emperor.

Fashion Revolution Day takes place annually each 24 April for the anniversary of the building collapse when 1133 died and over 2500 were injured. Three years later the commemoration expanded into a whole week in 2016.

Fashion Revolution is a non-profit global movement with teams in over ninety countries around the world (like Mexico!) that make each year a Transparency Index focused on five areas. The index reviews and ranks exactly a hundred of the biggest global brands and retailers that gave more information about their manufacture policies in the supply chain, as the impact they make in society and the environment.

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Why you should join

If you still don´t have any interest at all at this point, then just think about it this way: You would not eat a whole meal (three dishes, dessert and wine) for less than $4 US because that´s suspicious, right? Then why should that happen with your clothes? Or even with expensive/luxurious brands, do you know how much does the laborer get? Not all pieces are made in Paris or Italy where law is way more supportive to the working people and I don´t think you can be able to live with less than $2 US per day. Do you?


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